Tips for Running a Successful Social Media Campaign
Social media marketing is deemed one of the most effective means of customer retention in the digital age. Knowing that over 80% of people in the U.S. are in social medial, it’s a smart idea for marketers to meet them right here.
If you would like to promote your business in social media, here are pointers to guide you:
Create a plan.
Yes, a plan, and it must begin with a goal. This is the best way to begin any project for that matter. Are you thinking of increasing your leads? Are you aiming for a certain amount of sales? Of course, attaining that goal requires that you know whom you’re addressing yourself to (your audience) and whom you’re up against (your competitor). As soon as you have made and shared your content, you can now engage your audience. Finally, track your results with the use of scientific tools, and learn from any mistakes you think you have committed.
Drive your campaign with keywords.
The right use of keywords is one of the best ways to optimize your social media marketing campaign. Good thing you can use tools that help you determine which keywords these are. This is be immensely helpful to your overall SEO campaign, whose main goal is to put you in front of people who are likely to be your customers.
Spend time creating good profiles.
If you’re like many other people, you may have overlooked the importance of completing your social media profiles, which is a huge mistake. All your accounts across the different platforms should have an original profile picture (and cover photo if applicable), a well-written bio, a good username, and complete contact information (phone, email, etc.). This will work for search engines as they crawl for search-relevant content on the web, and for your particular audience. Obviously, if your profile isn’t suited to your target demographic, it’s useless.
Create optimized content.
Whether your content is original or curated, it remains king of the web. When you create your own content, that is original; content made by someone else and being shared around online is curated. Whichever you want to use, make sure to take advantage of all platforms you have access to, but make it a point to keep things looking fresh (for instance, you can use photos to make your point in one platform, and text in another).
There is no doubt in the world that social media is one of the best places to market your business, but truth is, the process demands time – loads of it! You don’t want to obsess about a negative comment you read off of your Facebook page, while having an entire business to run.
This is why you’ll probably want to hire a social media optimization company to do the job for you. This will allow you to focus on your business, which is where you are most needed anyway.